The fictional battle between the 30 Rock character and a multimedia conglomerate gets Stuart Karten thinking about some real-world complacent companies.
When you're as big as GE, it's impossible not to be hurt in a downturn. But the company had good news on its 2008 highlight list too: the three-year-old Ecomagination division saw revenues rise 21% to $17 billion; investment in clean R&D doubled to $1.4 billion; NBC-Universal delivered the most-digital-Olympics-ever, via 2, 200 hours of live streaming video.
Nothing shows GE's modern outlook more than its willingness to lampoon itself on TV's 30 Rock, created by Tina Fey.
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Would you watch a TV network just because it is somehow "greener" than the others? NBC Universal is betting on it. The company claims that polls show that its reputation as a green network is recognized among 82% of ...