This week Avatar, James Cameron’s 3D movie, broke an historic barrier by becoming
the highest grossing film of all time. It beat out Titanic, also a
James Cameron movie. The story of how Cameron engineered this feat
offers a valuable lesson for anyone wishing to impact the world.
Don’t let the name fool you. Simply being able to cut & paste won’t get you far in this international tournament for 2D, 3D and motion design. The competition is intense: contestants in the motion design round go head-to-head for eight hours as they design a 15-second digital motion clip – in front of a live (and presumably tipsy) audience – while designers in the 2D and 3D categories create real-time submissions in 15- and 20- minute rounds. But if that’s not enough to get your adrenaline pumping, there’ll be a live DJ and plenty to drink. Let the party begin. — AB