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Buffett-Backed BYD Is Finally Bringing Electric Vehicles to the U.S.

BY Ariel Schwartz | 01-12-2011 | 10:56 PM | ETHONOMICS

Will the EVs really arrive in 2012? Definitely maybe. READ MORE›

Ford Is Not Fond of Better Place's EV Battery Switch Stations

BY Ariel Schwartz | 01-12-2011 | 6:02 PM | ETHONOMICS

Why major automakers may not be electrified by an EV infrastructure plan.READ MORE›

The Road Ahead: A Tesla Car for the Masses?

BY Ariel Schwartz | 01-11-2011 | 11:07 PM | ETHONOMICS

Yesterday at the Detroit Auto Show, we sat down with Peter Rawlinson, Tesla's VP of engineering. We talked about the mercurial industry, his company's "emphasis on process," and why some day the Model S may be affordable even to folks not named DiCaprio. READ MORE›

Why Ford Chose the C-Max As Its First Plug-In Hybrid

BY Ariel Schwartz | 01-11-2011 | 4:57 PM | ETHONOMICS

Ford announced at this week's Detroit Auto Show that the 2012 C-Max, a five-passenger car, will be the company's first plug-in hybrid electric vehicle.READ MORE›

Toyota Unveils Family-Sized, Bite-Sized Versions of the Prius, More to Come

BY Ariel Schwartz | 01-10-2011 | 6:35 PM | ETHONOMICS

Toyota unveiled two new versions of the Prius at the Detroit Auto Show--the Prius V family-sized vehicle and the Prius c, a city-centric hybrid. READ MORE›

Mercedes-Benz Announces SLS E-Cell Electric, F-Cell World-Spanning Roadtrip

BY Ariel Schwartz | 01-10-2011 | 3:45 PM | ETHONOMICS

Unlike many of the automakers exhibiting at this week's Detroit Auto Show, Mercedes-Benz isn't putting all of its sustainable eggs in the hybrid and electric basket. Instead, the automaker is pumping research and development dollars ...READ MORE›

Porsche's Head of Design: The 918 RSR Hybrid Is Made for Performance [Video]

BY Ariel Schwartz | 01-10-2011 | 3:08 PM | ETHONOMICS

Fast Company sits down with Michael Mauer, Porsche's head of design, to chat about the new supercar.READ MORE›