Nike just unleashed another part of its World Cup "Write the Future" campaign, this time with a skyscraper as the medium: Using LEDs, soccer players’ photos and accompanying text are beamed onto Johannesburg’s 30-story Life Center Tower. The 90-meter high images are accompanied by up to 57
characters of user-generated text, a response to Nike’s instruction to soccer fans to "Write Your Headline."
Other manufacturers may produce colorful balls for next month's FIFA World Cup, but there's only one official ball, and for the 11th year, Adidas earned the right to field its version of what a world-class ball should look like.
This tournament's ball, called "Jabulani," which means "to celebrate" in Bantu, represents advances in both design and innovation.