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2010 FIFA World Cup

World Cup 2010: Get Published on a Skyscraper!

It’s the World Cup, writ large.Nike just unleashed another part of its World Cup "Write the Future" campaign, this time with a skyscraper as the medium: Using LEDs, soccer players’ photos and accompanying text are beamed onto ...READ MORE

World Cup: Adidas' Jabulani Ball Promises Higher Scores, Anguished Goalies

Other manufacturers may produce colorful balls for next month's FIFA World Cup, but there's only one official ball, and for the 11th year, Adidas earned the right to field its version of what a world-class ball should look like.This ...READ MORE

The Latest Sartorial Branding Crisis for U.S. Men's Soccer

Once again, our U.S. National uniforms tell the entire world: "We really don't care about soccer."READ MORE