When the Great Recession hit in 2008 it was not uncommon for retailers to cut their prices in the interests of preserving volume and market share. Abercrombie & Fitch, for the most part, did not. Now, five years later, that controversial strategy looks sound.
These books run the gamut of what Fast Company is about—innovation, creativity, design, sustainability, technology, marketing, and global business. Their central theme: finding and sharing new ideas is essential to success.