When the Great Recession hit in 2008 it was not uncommon for retailers to cut their prices in the interests of preserving volume and market share. Abercrombie & Fitch, for the most part, did not. Now, five years later, that controversial strategy looks sound.
These books run the gamut of what Fast Company is about--innovation, creativity, design, sustainability, technology, marketing, and global business. Their central theme: finding and sharing new ideas is essential to success.