In these historic times, I wished to add perspective in the hopes of moving this important conversation in a productive direction. Malcolm Gladwell continues his march toward ignorance with his latest installment in the New Yorker about social media vs. social activism.
I was recently interviewed by Israel's BuzzInNews about new media and business. The discussion explores the evolution of social media in business from attention economics to B2B to ROI and concluding with a discussion of the brewing cold war between Google and Facebook.
Over the years, the role of the community manager has evolved. What started as a gateway to surfacing the conversations related to brands in the emerging conversational landscape, evolved into something far more sophisticated. And, we're just getting started.
Are many of the social media programs in play yielding tangible results? No. Are they designed to impact the bottom line or are they tied to meaningful business outcomes? No. The truth is that you can’t fail in anything if success is never defined.
Twitter officially launched to the public in July 2006. Now 2001, the universe of applications developed to enhance the Twitter experience is boundless. The ability to track and manage the apps designed for specific purposes has been elusive. A transmedia infographic of the Twitterverse is finally here.
Jeremiah Owyang, industry analyst at Altimeter Group, published a report that sent shock waves throughout the global creative industry, "How Social Media Boutiques are Winning Deals Over Traditional Digital Agencies." For large agencies, it represented a harbinger of change. For specialized groups, the report was a declaration of validation.
Our stature in the social web is based on our actions and words. Essentially, your "balance sheet" is available for anyone with a web browser to review, assess, and analyze. While this may seem trivial, progressive businesses are already factoring your stature into their customer index.
2010 will be forever commemorated as the year Twitter matured from a cool but undecided teenager into a more confident and assertive young adult. While there's still much room to mature and develop, Twitter's new direction is crystallizing.