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Can Google Stay Google?

By: Alan Deutschman
It is the company of the nanosecond -- and a really, really rich one at that. But Silicon Valley often eats its own young. So what are Messrs. Brin and Page planning to keep Google thriving for the long haul?

When you visit Google's headquarters, you have a vague feeling that there's something wrong here, but it's hard to say exactly what. In nearly every way, Google seems a corporate utopia, a vision of an idealized 21st-century corporation. The campus looks more like an idyllic resort than an office complex where anyone ever gets work done. The centerpiece of the main quadrangle is a beach volleyball court that sees a lot of action throughout the day. And look, there's cofounder Sergey Brin, 31, the $9 billion man, competing in a midday game. The rectangle of white sand is surrounded by green: grass that appears as though it's groomed daily and cacti that thrive in the sunny, humidity-free 80 degrees. The campus's pathways are strolled by employees so youthful and healthy looking that you wonder whether you made a wrong turn a few miles away in Palo Alto and wound up on the Stanford campus instead. Google has been sued for allegedly discriminating against workers over 40 years old. Only the shiny postmodern architecture makes you feel as if you're at a high-tech company. And the atmosphere seems strangely calm and quiet, almost lazy. It's hard to believe that this is a company that has been coping with breathless growth -- a company where it's not unusual for a marketing staffer to cycle through four different bosses within a year and a half. The only corner of the campus where there's visible tumult is the grill line at the cafeteria, which lives up to its reputation as one of the best places to eat in all of food-crazed northern California. The organic all-you-can-eat buffet is free to employees for lunch and dinner.

Google is ever so young, self-satisfied, and happy. And rich! By late spring, its stock reached toward $300 a share, more than triple its $85 debut price when the company went public only the year before. Wall Street investors haven't hesitated to pay well over 100 times earnings for Google, betting that the company's growth is only just beginning. The seven-year-old startup boasts a market value of $80 billion, more than Yahoo, Amazon.com, eBay, or Oracle. For years it has been the company of the nanosecond. So why do you feel that gnawing sense of unease as you tour its eco-friendly buildings?

Suddenly, you realize why: This epicenter of the Silicon Valley present is haunted by a ghost of the Silicon Valley past. You've been right here before, in this very spot, during its original incarnation as the campus of Silicon Graphics Inc. Remember SGI? It was one of the hottest tech companies of the early 1990s. Its founder, Jim Clark, became a celebrity billionaire. Like Google, SGI was a geeky innovator glamorized by an adoring media -- most famously, its expensive graphics computers powered the special effects for Hollywood blockbusters such as Terminator 2. SGI's stock split twice in the early 1990s before peaking at $42 a share in 1995. But once its rivals had time to catch up, SGI went into freefall. By 2001, the stock had plunged to 31 cents a share, and the company had to lay off thousands of workers and abandon the gleaming new campus it had constructed. In came Google, leasing 500,000 square feet of the SGI space to accommodate its mushrooming workforce, which has grown to 3,000 people worldwide.

From Issue 97 | August 2005

Comments | 1

May 2, 2008 at 5:38am

Desmond Haynes

http://techwatch.reviewk.com/2008/04/google-faces-decline-of-entrepreneu...

"Google, is starting to suffer something that could have an equally significant impact: a drain of some of the entrepreneurial energy that drove its early growth and on which its unique culture depends heavily.” While Google “continues to suck in some of the best talent around,” and former Googlers “pay tribute to the intellectually stimulating culture, good pay levels and extravagant benefits,” for some early hires Google “has lost two vital ingredients: the anything-goes approach of a start-up environment and the chance to strike it rich."

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