Table of Contents | February 2005

Table of Contents | February 2005

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Features

The 10 Lives of George Stalk
The star strategy consultant was declared dead three times -- and came back unrepentant and tougher than ever. His new book sees competition as a matter of life or death. Jennifer Reingold
Fast Take: How to Play Hardball
Stalk`s decades of consulting experience have brought him to several strategies companies need to follow if they want to be hardball players. Jennifer Reingold
Fast Take: The Hardball Mind-Set
To win at hardball, you need the guts and the passion to confront the fundamental issues that are harming your business. Here`s what you have to do. Jennifer Reingold
Written in the Stars
Sirius and XM are taking strategy and competition to the skies in an epic, multibillion-dollar struggle to dominate next-generation radio. Bill Breen
Fast Take: Celestial Competition
Lessons from the race between XM and Sirius Bill Breen
Super Size Me!
Mercedes is bringing a bigger, bloated version of its Smart car to the United States. Is this cowardice -- or clever strategy? Two writers argue the case. Alan Deutschman; John A. Byrne
Gospels of Failure
The reports on three high-profile disasters offer rich lessons in why organizations fail -- and how not to. Jena McGregor
"The Imagination Was There"
Jamie Gorelick, a 9/11 Commission member and partner in the law firm Wilmer Cutler Pickering Hale and Dorr, has been sharing the lessons of 9/11 with clients and business groups since the book`s release. Jena McGregor
Embracing the Hard Part of the Job
In an extended interview, 9/11 Commission member Jamie Gorelick offers additional insights from her experiences. Jena McGregor
Fast Take: Imagination
Connexion by Boeing: Competitive Intelligence. Jena McGregor
Fast Take: Culture
Eli Lilly: Productive Failure. Jena McGregor
Fast Take: Communication
Cisco: Shared Insights. Jena McGregor
Four Leaders You Need To Know
They may not be CNBC regulars, but this fab four represent what`s needed today: CEOs with vision who also aren`t afraid to get their hands dirty. Scott Kirsner
Hondas in Space
The ex-CEO of PayPal is spending a fortune to prove you can build rockets faster, cheaper, and better. Innovation, it seems, isn`t always rocket science. Jennifer Reingold
Model Rockets
How SpaceX aligns its processes (link opens in new window).
Fast Take: How to Innovate Faster, Cheaper, Better
At Space Exploration Technologies, innovation is measured in small, incremental improvements. Here`s how they do it. Jennifer Reingold
My Life As A Yahoo
Dan Rosensweig, the COO of Yahoo, on seeing people realize their dreams, the luxury of time, and foosball. Paul B. Brown
Fast Talk: Being Interactive
Barry Diller`s InterActiveCorp aims to acquire top businesses in a bunch of markets, then get them to work together to build a winning suite of online brands. So many companies crash on the rocks trying to create synergies. How do IAC`s leaders do it? David Lidsky

Next

The Urge To Unbundle
From music to PR, consumers are increasingly demanding products and services a la carte. George Mannes
Search us
Questions from the Google Labs Aptitude Test, recently circulated by the search-engine company as a sort of geek-recruiting device.
Exec Meets Blog. Exec Falls in Love.
Execs are blogging about everything from war to kangaroo meat. But should you tune in? Mark Walsh
CEO See-ya!
This month: Wilfred J. Corrigan, CEO of LSI Logic. Jennifer Reingold
In Tune With the Environment
How a guitar maker got eco-friendly -- out of sheer self-interest. Ryan Underwood
Mr. Bubble: Gareth Halliwell
A Welsh engineer takes Guinness` "widget" from the lab to production. Paul Lukas
On a Roll
Charmin created the ultimate marketing device: a traveling Porta-Potty. We can`t wait. Lucas Conley
Bad News Bearers
Knowing how to deliver bad news can be the difference between brand meltdown and more-loyal customers. Diana Ransom
60 Seconds On Status
There`s one thing we want more than money, reckons London-based philosopher Alain de Botton. In Status Anxiety (Pantheon Books, 2004), he observes that we crave status -- and that as a result, our meritocratic workplaces are full of "status anxiety" victims. Fast Company asked de Botton what he was so anxious about. Ian Wylie
At 1600 Pennsylvania Avenue, of Course, It`s " Rush Limbaugh"
What: Block-by-Block Radio Monitoring; Available: Now. Lucas Conley
You Got Game Theory!
It was all such fun until we realized that no business really uses game theory. Martin Kihn
Game Boy
Shaq speaks -- and proves that game theory isn`t a game easily played. Martin Kihn
So Call Us Hijackers
Are the best marketing campaigns the ones that let others do the marketing for them? Jena McGregor
Datebook
Critical calendar listings for February 2005. Danielle Sacks
Bangalore, Georgia
Offshoring has come home to Georgia, where lots of Indian firms have set up shop. Brenda Goodman
Office Handbook
Performance reviews, Trump-style. Ryan Underwood
The Corporate Shrink
If you really liked it, then it wouldn`t be called work. Dr. Kerry J. Sulkowicz

Playbook

Are You Being Coached?
From reality TV to rock bands, coaching has gone mainstream. A guide to get you started, if you`re ready to play. Ryan Underwood
Coaching School Dropout
We sent our intrepid reporter to a five-day coaching seminar. Here`s why he lasted just two days. Ryan Underwood
Battle of the Network Stars
Headhunter Sunny Bates on name-dropping, networking, and keeping your foot out of your mouth. Danielle Sacks
Strategy Unmasked
Create a breakthrough strategy like P&G and GE -- or suffer, suffer, suffer. Jennifer Vilaga
Readers' Choice
Survival of the Savvy navigates the shallow waters of office politics.
Don`t Just Check the Box
Why your say-so won`t make it so, and how to follow up. Marshall Goldsmith
Finding the Future Around Us
Reinvention is daunting. Fortunately, new ways of doing business are all around us. Shoshana Zuboff

More Great Stuff

Competing to Win
This month`s letter from the editor. John A. Byrne
The Time of Our Life
With our November 2005 issue, Fast Company will celebrate 10 years of publication. Each month until then, we`ll review one of our favorite editions from the first decade. Lucas Conley
Feedback
Letters. Updates. Advice.
Delicious Growth
A report from the past. Chuck Salter
Slam Dunk
From feedbag to feedback: Readers weigh in on the Starbucks-Dunkin` Donuts debate. Heath Row
The Net/Net
A go-to guide of the products and services featured in this month`s issue.

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