All too often, being a customer is like living out a bad joke. But the winners of our third-annual Customers First Awards turn the humdrum into entertaining experiences.
For years, compact fluorescent bulbs have promised dramatic energy savings--yet they remain a mere curiosity. That's about to change. By Charles Fishman
"If you want to send a message" in Hollywood, the saying goes, "call Western Union." Don't tell that to entrepreneur and philanthropist Jeff Skoll. With 11 Oscar nominations for cause-driven work such as Syriana and Good Night, and Good Luck--and a growing roster of A-list talent at his side--he's proving that it pays to be pointed. By Anya Kamenetz
Buzz-worthy campaigns turn ad-agency creatives into the cool kids of the moment. But behind every copywriter-cum--rock star is a courageous client. Meet the people who had the guts to greenlight this past year's boldest advertising. By Danielle Sacks