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Unified Communications

By: John Rhodes
The IP telephony revolution has provided tech-savvy managers with an opportunity to make a quantum leap forward in the evolution of their business processes.

Unifying communications applications within an organization to include every key interaction and exchange of data and information can create a wealth of benefits. These range from improved collaboration between employees to a closer and more durable relationship with customers and business partners. Although Unified Communications usually involves enhanced IP telephony capability, it also includes audio and video conferencing, data exchange, e-mail, instant messaging, and many other applications that can improve interactive business processes.

The central characteristics of Unified Communications are a common, simple interface for all types of remote interactions and access to data, and a single "phone" number for all forms of communication. Cisco Systems Unified Meeting Place, Microsoft Office Communications Server 2007, Mitel Networks Your Assistant, NEC Univerge Communications Center, and Siemens OpenScape are among the leading UC solutions.

Unified Communications

According to Allan Sulkin, president, TEQConsult Group, Unified Communications (UC) has become "a catch-all phrase for several different user productivity applications--presence management, integrated messaging, conferencing, and work collaboration, that can all be converged as a single offering."

Presence Management incorporates call screening and information on the location and availability of system subscribers. Integrated Messaging combines the advantages of traditional voicemail, e-mail, and instant messaging. The inclusion of audio, video, and Web conferencing, with collaborative tools such as whiteboarding, can even further enhance productivity. The ability of the Single Number approach to reduce communication delays is central to this new way of doing business.

Business Process Integration

Beyond the immediacy of Single Number, and the productivity boost of collaborative communications, Business Process Integration (BPI) provides valuable convergence of communication system tools and everyday business applications. Siemens OpenScape, for example, can integrate the benefits of Unified Communication with major applications including Microsoft Outlook, IBM Lotus SameTime, SAP Netweaver, and Salesforce.com.

"The end result is on-demand access to people and information, and the removal of information bottlenecks," says Eve Aretakis, CEO, Siemens Communications. "This helps organizations clean up communications clutter, speed up the decision-making process and free up valuable people and IT resources. Our customers can take advantage of many innovative methods of collaboration by seamlessly conferencing individuals and applications in real time, regardless of location or type of communications device."

From Issue | July 2007

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