Ambient reality, data overload, social business, and creating ethical standards amid a quickly burgeoning socia-media landscape are some of the themes dominating conversations this year at tech conferences like SXSW. Here's a quick crib sheet.
How do you make a splash at an event? Do the right thing, at the right time, with the right tonality and on the right platforms. Consumers do want you at their events--they just want you to be authentic, relevant, and non-intrusive.
Remember Color? Bill Nguyen's massively funded app might have slipped into obscurity (again), but a slightly different network for connecting nearby strangers still wowed 'em at SXSW. Here's why.
Peel, the app that learns your television tastes and turns your iPhone in a remote control, launched with the aim of creating a next-generation TV guide. "We started with discovery and control," says Scott Ellis, Peel's VP of marketing. "Now, we're focused on blowing out our social sharing."
Alex Iskold, founder and CEO of social entertainment network GetGlue, tells Fast Company how startups can increase their user bases in the most effortless way.
"This is just the beginning," says Twitter's Adam Bain. "You're going to see a ton of creative examples of people building on this platform--this is not just about giving people a deal or discount."
