To commemorate two decades of SXSWi, we've published an extensive oral history about the event and are collecting memories from the people who attended throughout the years. Have photos or stories you want to share?
Ambient reality, data overload, social business, and creating ethical standards amid a quickly burgeoning socia-media landscape are some of the themes dominating conversations this year at tech conferences like SXSW. Here's a quick crib sheet.
How do you make a splash at an event? Do the right thing, at the right time, with the right tonality and on the right platforms. Consumers do want you at their events—they just want you to be authentic, relevant, and non-intrusive.
Peel, the app that learns your television tastes and turns your iPhone in a remote control, launched with the aim of creating a next-generation TV guide. "We started with discovery and control," says Scott Ellis, Peel's VP of marketing. "Now, we're focused on blowing out our social sharing."