Ambient reality, data overload, social business, and creating ethical standards amid a quickly burgeoning socia-media landscape are some of the themes dominating conversations this year at tech conferences like SXSW. Here's a quick crib sheet.
How do you make a splash at an event? Do the right thing, at the right time, with the right tonality and on the right platforms. Consumers do want you at their events--they just want you to be authentic, relevant, and non-intrusive.
Peel, the app that learns your television tastes and turns your iPhone in a remote control, launched with the aim of creating a next-generation TV guide. "We started with discovery and control," says Scott Ellis, Peel's VP of marketing. "Now, we're focused on blowing out our social sharing."