What can a Kleiner Perkins VC pitch, and Hamburger Helper from General Mills, tell you about how to make your ideas tangible and real? We continue our Leadership Hall of Fame series, a year-long look at the top business books and authors, with an excerpt from "Made to Stick" (2007) by Fast Company columnists Dan and Chip Heath.
Sometimes what looks like a problem with a person is really a problem with the situation. Let me tell you the story of a woman named Amanda who worked for Nike in Vietnam. She traveled a lot, and when she got home, she had a pile of work waiting for her. But she wanted to stay accessible to her team, so she established an “open door” policy, inviting her direct reports to come see her any time.
You hear something a lot about change: People won’t change because they’re too lazy. Well, I’m here to stick up for the lazy people. In fact, I want to argue that what looks like laziness is actually exhaustion. The proof comes from a psychology study that is absolutely fascinating.
When we want people to change, we try to teach them something. We think if my Dad just understood the health complications obesity causes, he’d eat healthier. Or if my teenager just understood the danger of texting & driving, she’d quit it. The problem is this: Knowledge rarely leads to change.