The 126-year-old publishing company's new head of digital talks about what kind of content works, balancing legacy with progress, and how to find the "unicorns" to lead your brand where it needs to go.
Management at Allen Edmonds used to joke that when they saw a hearse go by, they knew they'd lost a customer. That was then. Here's how the Wisconsin-based shoemaker played up its heritage for a new generation.
The FDA has written a letter to Anne Wojcicki, founder of $99 DNA testing service 23AndMe, insisting it "immediately discontinue marketing the [Personal Genome Service] until such time as it receives FDA marketing authorization for the device." The FDA accuses Wojcicki and her company of "marketing the 23andMe Saliva Collection Kit and Personal Genome Service (PGS) without marketing clearance or approval in violation of the Federal Food, Drug and Cosmetic Act (the FD&C Act)."
Crisis Text Line, the hotline for a text-dependent generation, is reaching troubled teens in new ways and using the data it collects to be more effective in times of trouble. Here are some surprising findings.