Republicans won the House this recent mid-term election--and, according to new research by HP Labs, they also won on social media. But there's a silver lining for the Democrats.
Some ad campaigns have been passing over models and celebrities in favor of a new hot commodity: tech entrepreneurs. When did entrepreneurship--especially at nerdy start-ups--become sexy?
When Gap partnered with Facebook Places last week to reward customers with free jeans for check-ins, the promotion quickly caught the public's attention. But was the partnership a success?
How, exactly, does neuromarketing work? Darryl Howard, the founder of Attraction Pattern Research and a consultant for two Republican winners in this week's elections, agreed to share specific examples of his work.
We also experienced just how ambiguous many online metrics can be. Yes, we received half-a-billion impressions on Twitter. But did that meaningfully change our business footprint and prospects? When Shaquille O'Neal tweeted, "Check it out," with a link to his Influence Project URL, we received 3.1 million Twitter impressions from his followers. But how many of them now think differently about Fast Company?
