How, exactly, does neuromarketing work? Darryl Howard, the founder of Attraction Pattern Research and a consultant for two Republican winners in this week's elections, agreed to share specific examples of his work.
We also experienced just how ambiguous many online metrics can be. Yes, we received half-a-billion impressions on Twitter. But did that meaningfully change our business footprint and prospects? When Shaquille O'Neal tweeted, "Check it out," with a link to his Influence Project URL, we received 3.1 million Twitter impressions from his followers. But how many of them now think differently about Fast Company?