Know your audience. Know your platforms. Know when to joke about tequila shots and when not to. Inside the ongoing unraveling of a once powerful retailing juggernaut.
Getting lucky has only a little to do with Williams's success. The star producer and mega-hyphenate talks about how he keeps his ego in check in "the relentless pursuit of action."
Okay, maybe not laugh. But 10 years ago, Perky Jerky COO Bret Morstad was on the verge of creating Google Maps. But he didn't. Along the way, he learned that sometimes a crazy idea is worth the risk.
