SoLoMo (social, location, and mobile) is a trend larger than any one app or company, and it will encompass every industry on the planet. What we're seeing today in the arenas of local commerce, deals, and productivity is only the beginning.
This is about much more than simply distributing music. In the era of Social Mobile Location, music has become a platform for a next generation of apps.
There are now over 7 billion people in the world. And more than 5 billion of them are mobile subscribers. When you think about social, local, mobile services, you'd better be thinking global too.
Since the inception of currency, the sale or purchase of goods has been a tangible activity. With the advent of mobile location technology, we are on the verge of changing that paradigm.
Are location apps indeed the future? Will mobile browsing crawl out of infancy and be able to power experiences on a similar scale as applications you've downloaded?
Mobile location may turn out to be the most pivotal innovation for small businesses since the cash register. Thanks to the work of companies like Foursquare, businesses can now monitor more efficiently who is coming to their store.
Every so often news breaks and stops everyone dead in their tracks. When a story is big enough, it invades our lives. The Internet and mobile devices keep us closely connected, allowing news to spread exponentially faster than ever before.
The pace of innovation in the mobile industry is getting faster and faster. But while hardware is improving exponentially, we seem to be lagging in our imagination and ways to use these ingenious, disruptive devices.
With over 5 billion mobile subscribers in the world, it's not hard to imagine mobile Internet invading all of our lives. Which raises an intriguing question: Is mobile THE new standard platform? Will the recent evolutions in interface and user experience design turn the Internet into one giant app?
