What do brand owners do to leverage the trends in technology to their advantage? One of the Cannes jurors shares his perspective.

"Creativity is not some exotic, optional extra," says the author of "Out of Minds: Learning to be Creative." "It's a strategic issue."

BBH Labs founder Mel Exon reports on a more meaningful relationship blossoming at Cannes.

Cannes should award longer-term thinking, AKA, brand building

Party is a creative lab that marries entertainment, product development, technology, and advertising. The partners plan to work with brands, and on entertainment and self-driven projects across platforms and borders.

We continue our series uncovering the key decisions that made a campaign an award-winner. Here, Eric Quennoy and Mark Bernath, ECDs at Wieden + Kennedy Amsterdam, dissect Film Grand Prix winner "Write the Future."

Festival semantics get at broader structural issue with advertising

This may surprise many U.S. consumers unfamiliar with Ikea ads, but the legendary Swedish furniture company is this year's Advertiser of the Year at the Cannes Lions International Festival of Creativity. In a series of videos, Filip Nilsson, chief creative officer at Ikea agency Forsman & Bodenfors, explains his shop's approach--and offers insights into the brand's massive appeal.

Winners list indicates "the digital transformation of the industry is complete."

It's an ad world must-see: Each year delegates at the Cannes Lions International Festival Of Creativity cram into the Palais du Festival to see what Saatchi & Saatchi global creatives deem to be the best video content from up and coming directors around the world. Here's a peek at this year's picks.