Happiness Quotes
A collection of quotes devoted to being happy, words that challenge and inspire.
Happiness Quiz
How happy are you? Take this diagnostic quiz and find out your happiness quotient.
Business Ethics at About.com
Articles and resources on ethics in business.
Business Ethics Magazine
Publications devoted to ethics and responsibility in the business world.
Marketing Accountability
Article from Marketing Today about marketing accountability.
Marketing Decision Support: Solve the Marketing Accountability Puzzle
Article on Marketing Accountability at Technology Reports, by Marketing Management Analytics (MMA).
New Uses that Revitalize Old Brands
Article from University of Illinois about finding a second life for stagnating brands.
$150 Million for the Common Good
Page at official website about Newman's Own charitable contributions.
A Different Kind of Grocery Store
Description of their business model at the official Save-a-Lot website.
Tom Peters!
The homepage of Tom Peters, original preacher of "Brand You," includes a blog, news, and other resources.
Carrot Books
Website of Adrian Gostick and Chester Elton, authors of The 24-Carrot Manager and other books.
Gitomer.com
The official site of Jeffrey Gitomer. Includes a weekly column, information about his books and additional material.
The Long Tail
Chris Anderson's Wired article on niche marketing.
Luxist
An online magazine/blog which covers luxury products.
Defining your Niche Market
About.com article about niche markets on the internet.
Humor in Business Awards
Recognizing organizations and individuals who have demonstrated effective use of humor in business for fun and profit.
The Humor Project
The first organization in the world to focus full time on the positive power of humor.
David Glickman
Customized corporate comedy
Color Marketing Group
CMG is a not-for-profit, international Association of 1,300 color designers involved in the use of color as it applies to the profitable marketing of goods and services.
Color Matters
This Web site offers several resources about color and its relationship with other human activities.
Psychology Color Marketing
An article on understanding the role of psychology in color for online marketing, this includes tips on choosing the right combinations.
The Branding of Polaroid
Comprehensive Web site giving the history of Polaroid's success as a brand.
Marketing and Advertising History
KnowThis.com offers information, resources, reference, and links related to the history of marketing and advertising.
David Young's Branding Blog
Branding and positioning news and opinion.
Brand Camp Cartoon Book
A collection of over 80 "Brand Camp" cartoons: a behind-the-scenes look at the world of marketing.
American Idol
The official site of the hit show, featuring photos and videos, information on contestants, and message boards.
Current
The Web page for the interactive news channel launching later this year.
Adverblog
A blog about interactive marketing and advertising, this features press releases, news, comments, and articles.
Storytelling
Passport to the 21st century
Use the Power of Storytelling for Business Information Sharing
Every company and organization has plenty of success stories. They just don't know how to tell them.
Doug Stevenson
An internationally recognized expert on strategic storytelling in business
Advertising Mascots
Browse TV Acres' index of mascots from advertising, which includes animals, objects, and people.
Museum of Advertising Icons
The Web site features an interactive map of the museum and the thousands of toys based on icons and mascots from advertising.
12 Laws of Customer Loyalty
The author of Customer Loyalty: How to Earn It, How to Keep It offers steps to take toward stronger relationships
Holistic Approach Helps Cut Churn
Mobile telecommunications customers are becoming more mobile every day, canceling contracts and switching providers at the first sign of discontent.
Creating Innovative Hotel Loyalty Programs
The existing loyalty programs are rather standardized at the moment, and offer hardly any innovative services. Do you think that hotel loyalty programs can be optimized with the help of new technologies (e.g. members of a loyalty program get free internet access), and as a result increase customer loyalty?
Visual Thesaurus
The Visual Thesaurus takes a unique, and remarkably beautiful, approach to presenting the results of a word lookup.
Wordlab
Free naming and branding consultants and resources
The Word Spy
A Web site by Paul McFedries
Music Is Not a Loaf of Bread
Giving away an album online isn't the way most artists end up with gold records. But it worked out that way for Wilco.
Team Love: Downloads Sell CDs
The indie labels co-founders talk about how the "Internet has changed the dynamic" in the music business
The Mighty McGuinn
It may not be exactly the same thing as girls tearing him apart. But for ex-Byrd Roger McGuinn, making folk music for kids is all he really wants to do. Well, that and grow up to be like Andres Segovia.
Music Equity: The Power of Music Branding
This PDF report discusses four concepts that will help companies recognize the value of music and branding, and looks at opportunities where music can be integrated into long-term branding strategies.
Setting the Brand to Music
A growing number of brands that started out with no connection to music are rushing in, using tunefulness to build their brands in a still-proliferating variety of ways.
Commercial Breaks and Beats
The UK television advert music database
From Television to Decisionvision
Retailers including Wal-Mart, Best Buy, Ralph's and Tesco have validated that in-store television networks can build brands and drive sales.
EMSI Signs Up Michigan Schools for Life-Saving Satellite Ad Network
Ten School Districts on Board, Others Near to Signing
The Estate of Marshall McLuhan
The medium is the message
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Buy branding expert Karen Post's book today! |
IT Disaster Recovery
TekCentral's directory of related articles, discussion groups, sample plans, and other business continuity resources.
Can Your Business Survive a Natural Disaster?
While there's no way to lower the risk of a natural disaster like a hurricane or tornado, there are critical measures that can be taken to protect your company's bottom line from nature's fury.
The Four Phases of Recovery from a Natural Disaster
When you are a victim of a natural disaster, there are four phases to go through to get aid: application, inspection, Small Business Administration loan and other assistance, including grants.
Nintendo's Reggie-lution
The future of gaming is driven by innovative game play -- not just faster processors and more horsepower, says Reggie Fils-Aime, chief marketing officer of Nintendo.
Bring on the Super-CMO
This Booz Allen Hamilton paper examines the advantages of strategic marketing and explores the importance of Chief Marketing Officer in an organization.
CMO Council
Dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior marketing and brand decision-makers in the technology and communications industries
A New Prescription for Internal Branding
The Role of Employees in Brand Definition and Promotion
Building a Company Brand to Attract Talent
Results from a Swiss study reveal how an employer's brand identity is critical in attracting high-performing employees.
Is Internal Branding a Strength or a Weakness?
Source of motivation? Or dangerous fad?
Presidential Election Goes High-Tech
Targeted voter relationship marketing
Sales Lessons You Can Learn from the Presidential Primaries
Alan Shulman's Insurance Journal article about tactics and techniques that can be adapted by salespeople and marketers
The Marketing of the President 2004
You may think Howard Dean is a flash in the pan, in a quixotic quest for the presidency. Better pay attention, though. How his campaign has used blogs, meeting services and other tools of the Web has laid bare the essential power of the Internet to make or break products of all types. Think you're in control? Think again. Micromanagers, beware.
CreativeClass.org
Home of the Richard Florida Creative Group
Hartford: New England's Rising Star
Courtesy of the Hartford Image Project, " these pages contain all you'll ever need to know about working, learning, living and playing your way through the 31 vibrant towns that make up the Greater Hartford region."
Parker LePla
This brand consulting company offers integrated branding and public relations services specializing in high tech, healthcare, business services, and nonprofits.
Speed of Song
" We are seeking to build a brand, and not just an airline," says Tim Mapes, chief marketing officer of Delta's Song Airlines. " We want to build a lifestyle brand that transcends air travel."
Retail Stores Pop up for a Limited Time Only
Increasingly sprouting across the retail landscape are " pop-up stores," temporary digs that let retailers promote brands and reach seasonal shoppers for a few weeks in busy areas.
The Adventures of Seinfeld & Superman
The caped crusader teams up with comedian Jerry Seinfeld for an Internet-based commercial project for American Express.
Zimmerman Partners Advertising: Brandtailing
Successful companies understand the long-term importance of enhancing brand image, as well as the immediate need for revenue-generating opportunities. The merging of branding and retailing is imperative as companies strive for differentiation.
BrandChannel
The world's " only online exchange about branding" features frequent articles, discussions, noteworthy books, job openings, and white papers written by Interbrand leaders.
My Brand Journal
The current edition of this online magazine produced by Indiana-based marketing, research, and design firm Miller Brooks offers articles on over-hyping your brand, measuring marketing's ROI, and how to recover from bad press.
90 Days to a Better Brand
This three-month marketing workout provides a quick and easy system to examine positioning, set objectives, and identify strategies.
