Ride the Rollercoaster

If you've just joined us, Oddpodz is a new online community for creative doers and problem solvers. Founder and branding expert Karen Post, who writes a regular column for fastcompany.com, brings you the play by play of a startup brand.

Roller Coasters: Just Enjoy the Ride

8:00 AM -- A stranger sends a friendly email saying they discovered Oddpodz through a blog and absolutely love what we are doing.

8:15 AM -- A key investment firm that we felt was positively "100% in" says it will pass on the Oddpodz investment opportunity.

8: 19 AM - Sparrows are chirping yet I'm so stressed out I feel only one emotion: "Stop that chirping or I will kill you all!"

8:23 AM -- Receive an order confirmation notice from the online store. I'm ecstatic about the product sale but it turns out to be on a fraudulent credit card.

8:30 AM -- Five baby mice and their two parent rodents stroll past my desk. I'm freaked out but can't stand on my office chair and scream because it has wheels on it.

9:00 AM -- I have a 10 O'clock conference call with a potential investor and need to be 500% on top of my game. I'm hallucinating and still see beady mouse eyes and rodent tails everywhere.

9:15 AM -- Knocked over my coffee mug. It just missed my keyboard.

9:20 AM -- A New York City reporter shoots me an email saying how our interview last week inspired her to a new level.

This is a slow morning in the life of a start-up. Every day is full of highs and lows. The secret is how you react to the bumps, enjoy the victories, and manage to juggle all the balls in the air.

I suppose it could be much worse -- like those folks that paid to ride a roller coaster, then mid-ride the power went off and left them hanging upside down for 30 minutes.

In June, we relocated our business from Tampa, Florida to Savannah, Georgia buoyed by the idea that the intensely creative environment and home of SCAD (Savannah College of Art and Design) was where Oddpodz needed to be. Moving is such a disruptive activity. Re-rooting an early stage company to an unfamiliar community that has its own distinct lifestyle characteristics is an adventure.

There were days I thought, "What have we done? This is a nightmare." The place I had chosen to live seemed so cute and charming a month ago. Now it seemed like a dungeon in hell. Downtown Savannah has incredibly beautiful historic homes. I had elected to live in what is called a "garden apartment." Once I got unpacked, I discovered a more accurate name was "garden of darkness." The place got no sunlight at any point during the day. The air-conditioning unit sounded like a train, and those furry uninvited guests threw me over the edge. I felt like a psycho-chick ready for the asylum, instead of the leader of an exciting start-up. I wasn't sleeping; I was anxious and couldn't concentrate on anything.

If this was a test, I passed. Fortunately, the critters turned out to be my allies because without them I could not have gotten out of my lease. Whoever said, "everything happens for a reason" had the right idea. This taught me that when leading a start-up, your living situation and space is critically important -- especially true for a virtual business. Feeling secure, happy, and calm cannot be compromised. So I moved. Again. The great thing about history is that it's over. I found a very cool place six miles from downtown on Bull River. It's new and bright. The new living situation makes me feel energized, inspired, and back to my old self -- ready to take on the world.

We are making great progress with Oddpodz, (our social network and nation for creatives) despite our random distractions. My universal recommendation on facing challenges is simple: learn from them and shake them off quickly. The nature of most start-ups means you'll be using unproven concepts and evolving technology to implement new ways of doing things. If you are not making frequent mistakes, you are likely not doing enough activity. If you hang on to these "teaching experiences" they will weigh you down and immobilize your growth. If you live them, learn from them and then let them go, you will be a much smarter and stronger business entrepreneur.

Looking forward on some choices and missteps we've made, I share with you what we learned in four key areas:

Technology

Outsourcing technology is a commitment akin to marriage so make sure to do your homework. Try a few getting-to-know-you dates (projects) before you commit to a long-term relationship with any one vendor. Divorcing a vendor of any magnitude can be a time consuming and costly expense; it can become traumatic to extract yourself from a big bad relationship.

Never agree to open-ended hourly work. Define in extreme detail your specific needs and your expectations of them; get their expectations of you and make a schedule together. Include penalties if they fail to meet deadlines. If enough deadlines are missed it could provide grounds for a divorce. Make sure that planning, creation and compatibility testing (on all versions of all browsers) are in all project specifications. Beyond technical skill, make sure that personal chemistry, working style, and cultures will mesh to your satisfaction. Otherwise, start packing your bags.