Kool Wordz

Whether you are a wordsmither or a vocab slinger, keep your idea places diversified, show courage, and have a good time.

Other interesting brand name tongueisms.

• PINXAV, "pink salve" is how you pronounce it. Since most people don't get the pronunciation right, the brand ambassadors say the name a lot and that's good branding for this baby rash product.
• Momints is a liquid-filled breath mint. This made-up name was derived from "moments." In their branding messages they ask consumers to "take a Momint" or "seize the Momint" or "enjoy the Momint." Momints has grown from a one-person company, peddling mints from bodega to bodega with his cart, to the No. 1 selling mint at 7-Eleven stores nationwide with $15 million in annual revenue. I guess he now has Momoney.
• Have you ever been "Plaxoed"? Plaxo is a free online service that helps people keep their online address books up to date. The name Plaxo was selected because they wanted a short name, with two syllables, and with an "x" in the middle. The "x" signifies connectedness, the basic premise of the Plaxo service.
• Before 1995, if you asked for a Frappuccino, you would get a confused stare, not a blend of espresso, ice, cream, and customized flavoring. Today this Starbucks menu item has become an integral part of the U.S. lexicon and one of the company's most important brands.
• Cereality is a new concept in the food service arena. It's a cereal dining experience. The "Seinfeld-esque" kitchen setting features homey kitchen cabinets stocked with familiar cereals. From morning to night Cereality focuses on the custom-blending and serving of both familiar and proprietary cold and hot cereals. Customers can also take the serving suggestions of the pajama-clad "Cereologists" behind the counter and spout their own milk from the moo machine.

Wordz of caution.
There is fine line of kool word perfection and kool word overdo. If you are introducing a new concept word, make sure you dummy it down because your market may not be as smart as you.

However you spell it, or say it, it boils down to this: Your copy, names, and brand yap are powerful ways to differentiate your offering.

Brand on!

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