The Creative Class conference provided me with lots of value. Confirmation that this creative/problem solving market is big and has over $600 billion to spend -- it’s expected to double in population by 2020. Confirmation that even when you are a small potato startup, there are opportunities to build relationships with big companies; you’ve just got to stop thinking about it and get assertive. And finally, hearing Spence recount his early beginnings 35 years ago with four college buds and a dream -- and to see living proof of their climb upwards to reach where they are today -- confirmation that with enough effort, all things are indeed possible!
Dream, focus, stay resilient, have fun, do what you love and make things happen! And of course, Brand On!
1Footnote-i Excerpted from page 8, “Rise of the Creative Class” (2002), Richard Florida, Basic Books, New York, NY
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