In their quest to give people new things, companies often fail to understand that these things have to be worth trying. Don't compromise quality for the sake of variance -- hold the bubble gum flavored potato chips! by Tim Manners
In the mad rush to turn every digital dot in America into an advertising message, we forgot about the most important thing. The most important thing is, what's the point? by Tim Manners
If television commercials were still as accountable for results as Al Gore thinks they are, the Internet probably would have gone the way of the CB radio sometime during his second term in the Clinton White House. by Tim Manners
Bigger isn't always better, and this is particularly true with regard to the power of radio as an advertising medium. But advertises like Google just don't seem to understand radio's true potential. by Tim Manners
Today's most successful brands promise to help in our pursuit of happiness. But too often, marketers fail to understand what brings us joy. by Tim Manners
Most of us have known word of mouth was a vital channel for building businesses and brands. Now this powerful means of connecting to consumers is an official business discipline. by Karen Post
Seems like every other product these days is pigeonholed into the "luxury" category. Is this just smart "Long Tail" practice or a way to get their tail whipped? by Tim Manners
If the pop artist's catchphrase is true, retailers -- as well as sales people and marketers -- need to adjust to meet the needs of a future in which success is spelled out in 15-minute increments. by Tim Manners
Don't just let your brand, well, happen. The Branding Diva makes the case for becoming a "brand warrior" and developing a brand that is compelling, unique, and memorable. by Karen Post
