Columns

Shifting Gears at 105 mph -- Without Flying off a Cliff
Part IX: The Growth of a Brand. Karen Post continues to offer branding lessons from a social-networking startup.
by Karen Post
Of Dogfish and Dad
In their quest to give people new things, companies often fail to understand that these things have to be worth trying. Don't compromise quality for the sake of variance -- hold the bubble gum flavored potato chips!
by Tim Manners
Right By Radiohead
The difference between what Radiohead and Apple are doing is that where Radiohead is earning customer loyalty, Apple is spending it.
by Tim Manners
Socialized Media
In the mad rush to turn every digital dot in America into an advertising message, we forgot about the most important thing. The most important thing is, what's the point?
by Tim Manners
Making the Most Out of a Time-Crunched Day
Part VIII: The Growth of a Brand. Karen Post continues to offer branding lessons from a social-networking startup.
by Karen Post
Assault on Advertising
If television commercials were still as accountable for results as Al Gore thinks they are, the Internet probably would have gone the way of the CB radio sometime during his second term in the Clinton White House.
by Tim Manners
Finding Funding For Your Infant Brand
Part VII: The Growth of a Brand. Karen Post continues to offer branding lessons from a social-networking startup.
by Karen Post
Let 'Em Eat Grapes!
Marketers should apply more of their creativity to solving the childhood obesity problem than they do contributing to it.
by Tim Manners
Ride the Rollercoaster
Part VI: Karen Post continues to offer branding lessons from a social-networking start-up.
by Karen Post
Is Google Killing Radio Advertising?
Bigger isn't always better, and this is particularly true with regard to the power of radio as an advertising medium. But advertises like Google just don't seem to understand radio's true potential.
by Tim Manners
Strategic Partnerships That Soar
Part V: Karen Post continues to offer branding lessons from a social-networking start-up.
by Karen Post
Patagonia Values
McDonald's will never make us thinner, but Wal-Mart just might make us cooler. The difference? Patagonia values.
by Tim Manners
The Creative Class -- Reshaping Brands and the World
Karen Post offers branding lessons from a social-networking start-up.
by Karen Post
Oddpodz on the Launch Pad
Karen Post offers branding lessons from a social-networking start-up.
by Karen Post
Start-up Brand Stamina
Sleepless nights, a staff of three to do the work of 20, and the doubters -- will all test your will to survive the start-up game.
by Karen Post
Jump Starting Brands
Creating a new brand is no easy task. Karen Post offers five tips for lifting off and creating buzz.
by Karen Post
Spare No Expense
Even the staunchest budget "hawk" understands that you can't cost-cut your way to growth.
by Tim Manners
Odd Fish Finish First
Don't let your brand blend in with the rest. Karen Post suggests 10 ways to distinguish yourself from the competition.
by Karen Post
The Happiness Factor
Today's most successful brands promise to help in our pursuit of happiness. But too often, marketers fail to understand what brings us joy.
by Tim Manners
Lying, Cheating Brands
Deceptive marketing practices are damaging consumer trust for all brand builders.
by Karen Post
Unintended Consequences
What Wal-Mart could teach Apple and Netflix about the yin and yang of marketing success and failure.
by Tim Manners
Word of Mouth: The Real Deal
Most of us have known word of mouth was a vital channel for building businesses and brands. Now this powerful means of connecting to consumers is an official business discipline.
by Karen Post
Dare to Be Different
Growth comes to those who look beyond the status quo.
by Tim Manners
Staying on Your Game in '06
Forget those resolutions. Set clear, accountable goals for the year, and try some of these key plays to score big.
by Karen Post
Measuring Marketing: Beyond ROI
Too many marketers are adopting too narrow a definition of accountability.
by Tim Manners
Does Your Brand Need to be Born Again?
Failing brands can often be revived, but beware of rebranding prematurely.
by Karen Post
Profiting For a Good Cause
A "social entrepreneur" is the type no one can hate.
by Tim Manners
Almost Famous
Are you your own product? Then prepare for a brand new you.
by Karen Post
Luxury's Long Tail
Seems like every other product these days is pigeonholed into the "luxury" category. Is this just smart "Long Tail" practice or a way to get their tail whipped?
by Tim Manners
Funny Business
Is the funny bone connected to the brand bone?
by Karen Post
Yellow is Number One
Breaking the color code.
by Tim Manners
Brand Naming
Art, Skill, and Luck!
by Karen Post
Controlling the Conversation
Many companies are starting to involve their customers in their marketing efforts -- or are they?
by Tim Manners
Once upon a Brand: Part Two
The top 10 brand storytellers -- and how they do it.
by Karen Post
Marketing to Death
The end of life as we know it could be the beginning of a promising business.
by Tim Manners
Once upon a Brand
The top 10 brand storytellers.
by Karen Post
Where's the Loyalty?
Do loyalty programs truly engender customer loyalty? Or do customers keep coming back for other reasons?
by Tim Manners
Kool Wordz
Use creative language to stand out from the pack of sameness
by Karen Post
Rocking the Jolly Roger
Fanning the flames of piracy -- and innovation
by Tim Manners
Brand Voice
Sound, music, and needed noise
by Karen Post
Tripping the Tube Fantastic
It's not that television advertising is dead. It's that advertisers no longer understand television.
by Tim Manners
Caught in a Big Storm
Branding in times of disaster
by Karen Post
Reggie Who?
Nintendo's Reggie Fils-Aime finds the voice of the chief marketing officer.
by Tim Manners
An Inside Job
Branding from the heart of your organization
by Karen Post
Vote or Die
The Sales and Marketing of American Politics
by Tim Manners
Brandtown, USA
Destination Distinction or Disarray?
by Karen Post
What Would Warhol Do?
If the pop artist's catchphrase is true, retailers -- as well as sales people and marketers -- need to adjust to meet the needs of a future in which success is spelled out in 15-minute increments.
by Tim Manners
Losing Your Fear. Finding Your Brand.
Don't just let your brand, well, happen. The Branding Diva makes the case for becoming a "brand warrior" and developing a brand that is compelling, unique, and memorable.
by Karen Post