Shifting Gears at 105 mph -- Without Flying off a Cliff Part IX: The Growth of a Brand. Karen Post continues to offer branding lessons from a social-networking startup.
Of Dogfish and Dad In their quest to give people new things, companies often fail to understand that these things have to be worth trying. Don't compromise quality for the sake of variance -- hold the bubble gum flavored potato chips!
Right By Radiohead The difference between what Radiohead and Apple are doing is that where Radiohead is
earning customer loyalty, Apple is spending it.
Socialized Media In the mad rush to turn every digital dot in America into an advertising message, we forgot about the most important thing. The most important thing is,
what's the point?
Making the Most Out of a Time-Crunched Day Part VIII: The Growth of a Brand. Karen Post continues to offer branding lessons from a social-networking startup.
Assault on Advertising If television commercials were still as accountable for results as Al Gore thinks they are, the Internet probably would have gone the way of the CB radio sometime during his second term in the Clinton White House.
Finding Funding For Your Infant Brand Part VII: The Growth of a Brand. Karen Post continues to offer branding lessons from a social-networking startup.
Let 'Em Eat Grapes! Marketers should apply more of their creativity to solving the childhood obesity problem than they do contributing to it.
Ride the Rollercoaster Part VI: Karen Post continues to offer branding lessons from a social-networking start-up.
Is Google Killing Radio Advertising? Bigger isn't always better, and this is particularly true with regard to the power of radio as an advertising medium. But advertises like Google just don't seem to understand radio's true potential.
Strategic Partnerships That Soar Part V: Karen Post continues to offer branding lessons from a social-networking start-up.
Patagonia Values McDonald's will never make us thinner, but Wal-Mart just might make us cooler. The difference? Patagonia values.
The Creative Class -- Reshaping Brands and the World Karen Post offers branding lessons from a social-networking start-up.
Oddpodz on the Launch Pad Karen Post offers branding lessons from a social-networking start-up.
Start-up Brand Stamina Sleepless nights, a staff of three to do the work of 20, and the doubters -- will all test your will to survive the start-up game.
Jump Starting Brands Creating a new brand is no easy task. Karen Post offers five tips for lifting off and creating buzz.
Spare No Expense Even the staunchest budget "hawk" understands that you can't cost-cut your way to growth.
Odd Fish Finish First Don't let your brand blend in with the rest. Karen Post suggests 10 ways to distinguish yourself from the competition.
The Happiness Factor Today's most successful brands promise to help in our pursuit of happiness. But too often, marketers fail to understand what brings us joy.
Lying, Cheating Brands Deceptive marketing practices are damaging consumer trust for all brand builders.
Unintended Consequences What Wal-Mart could teach Apple and Netflix about the yin and yang of marketing success and failure.
Word of Mouth: The Real Deal Most of us have known word of mouth was a vital channel for building businesses and brands. Now this powerful means of connecting to consumers is an official business discipline.
Dare to Be Different Growth comes to those who look beyond the status quo.
Staying on Your Game in '06 Forget those resolutions. Set clear, accountable goals for the year, and try some of these key plays to score big.
Measuring Marketing: Beyond ROI Too many marketers are adopting too narrow a definition of accountability.
Does Your Brand Need to be Born Again? Failing brands can often be revived, but beware of rebranding prematurely.
Profiting For a Good Cause A "social entrepreneur" is the type no one can hate.
Almost Famous Are you your own product? Then prepare for a brand new you.
Luxury's Long Tail Seems like every other product these days is pigeonholed into the "luxury" category. Is this just smart "Long Tail" practice or a way to get their tail whipped?
Funny Business Is the funny bone connected to the brand bone?
Yellow is Number One Breaking the color code.
Brand Naming Art, Skill, and Luck!
Controlling the Conversation Many companies are starting to involve their customers in their marketing efforts -- or are they?
Once upon a Brand: Part Two The top 10 brand storytellers -- and how they do it.
Marketing to Death The end of life as we know it could be the beginning of a promising business.
Once upon a Brand The top 10 brand storytellers.
Where's the Loyalty? Do loyalty programs truly engender customer loyalty? Or do customers keep coming back for other reasons?
Kool Wordz Use creative language to stand out from the pack of sameness
Rocking the Jolly Roger Fanning the flames of piracy -- and innovation
Brand Voice Sound, music, and needed noise
Tripping the Tube Fantastic It's not that television advertising is dead. It's that advertisers no longer understand television.
Caught in a Big Storm Branding in times of disaster
Reggie Who? Nintendo's Reggie Fils-Aime finds the voice of the chief marketing officer.
An Inside Job Branding from the heart of your organization
Vote or Die The Sales and Marketing of American Politics
Brandtown, USA Destination Distinction or Disarray?
What Would Warhol Do? If the pop artist's catchphrase is true, retailers -- as well as sales people and marketers -- need to adjust to meet the needs of a future in which success is spelled out in 15-minute increments.
Losing Your Fear. Finding Your Brand. Don't just let your brand, well, happen. The Branding Diva makes the case for becoming a "brand warrior" and developing a brand that is compelling, unique, and memorable.