So here's my idea. If your organization is the kind that does innovation well, then great. Equally, if you're halfway decent at innovation, keep with the program and perhaps play around with some of these thoughts about using trends as a framework for innovation and scenario planning. If you're lucky you may give birth to a strange mutation. If this happens recognize it as a gift and run with it as far as it goes.
If, however, you are the type of organization that's not very good at innovation then give up. That's right. Throw in the towel and get into hunting instead of agriculture. In other words stop trying to grow your own through research & development and go out hunting with mergers and acquisitions instead. Seek out small innovative companies and buy them.
Big organizations, even ones that are really bad at innovation, are very good at scaling up an idea and dealing with everything from intellectual property and sales to marketing and finance. This is handy because these things are precisely what startups and small companies are often very bad at.
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