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Why Smart Companies Do Dumb Things

By: Richard WatsonTue Jul 8, 2008 at 5:44 PM

Here are a few quick tips to prevent your organization from doing dumb stuff and dying too young.

  • Water your roots. Re-discover the entrepreneurial zeal and focus that founded your company in the first place.
  • Think about how a start-up would operate in your market. How could you apply this thinking to make your own organization more resilient?
  • Don't just look at what the big guys are doing. Study what the start-ups are doing, especially those on the fringes of your market.
  • History repeats itself. Companies and markets tend to operate in cycles, so know where you are and act accordingly.


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January 2006

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