Design has more bearing on industry and commerce than one might think. The education of future generations should place more emphasis on creativity and a successful integration of design thinking into these arenas. by Mark Dziersk
Design has the ability to connect the emotional underpinning of sustainability issues to any business or product and create 'Unique Selling Propositions' that elevate the promise of brands and companies. by Mark Dziersk
Methods for predicting, measuring and targeting emotional reactions to current packages and products as well as understanding aspirations for better next generations are a key part of developing brands that succeed today. by Mark Dziersk
The methodology commonly referred to as design thinking is a proven and repeatable problem-solving protocol that any business or profession can employ to achieve extraordinary results. by Mark Dziersk
Business people need to develop a better understanding of design, form partnerships between themselves and creativity, and apply strategy to design thinking, in order to compete effectively today. by Mark Dziersk
American architect and designer Eliot Noyes made his mark on the world in a manner that is still felt today. Get a long term employee's memories on how the design legend thought, worked, and achieved the monumental success that he did. by Peter Lawrence
