BG and I do not celebrate Valentine’s Day. She is vehemently opposed to what she describes as “fake holidays forcing people to buy stupid crap” (gosh, I love that woman). I...

I wanted to do something a little out of the ordinary, so here’s a little mystery for your Friday. Three employees at a company find themselves in an elevator....

Someone lied to you if they told you statistics were boring. Website metrics show just how your audience is using your site and you ignore this data at your own peril. A bounce...

“How to become an A-list blogger,” indeed. I may be going out on a limb with this series because I am not, in fact, an A-list blogger. However, I do contend that you don’t need a...

BG and I were driving to work yesterday when I commented on a radio ad. She said she hadn’t even noticed it and I can’t say I’m surprised. It was a car ad from one of the big...

Written by today’s guest blogger: This is my first post here on the OnlineMarketerBlog. I was asked by our kind host to share some thoughts I have about online branding. By way...

I admit I used to poo-poo Seth Godin. In my business, that’s akin to snubbing Jesus. But I never understood why so many marketers loved his writing. I’d read ...

To fail may be human, but for a company to fail at customer service these days may well be disaster. You may remember when I mentioned a Citibank ad last week in a post about ...

In this sixth full month of the OnlineMarketerBlog, I am presenting my first contest. During April, I am auctioning off enewsletter content and strategy...

Sometimes with all the Web 2.0 hullabaloo, we stray from the communication basics that have worked so well for millennia. This week, I will show you three easy methods guarenteed to...

Yesterday, I wrote about ...

This week, I am doing a series on three easy ways to improve your email campaigns. There’s no rocket-science here, but the basics are often over-looked. On Monday, I posted about ...

Reader Rebecca had this insightful comment: Hey,...

Most business owners have heard about Google or Yahoo ads and many are participating in these programs. These solutions allow your specific ads to reach your target audience at minimal...

I didn’t know what I wanted to do for a living until I was almost thirty. I knew what I didn’t want to do: the same repetitive tasks day after day, anything that involved lots of...

Is the concept of the Big Idea dead in advertising? How much has the internet and Web 2.0 specifically altered the fundamentals of the industry? In his 1983 book, ...

In early April, I promised to give away free enewsletter...

I am glad to announce that my first guest blog post has debuted on THINKing, the blog...

I was freezing my tush off a couple of weeks ago at Wrigley Field and inquired to my good friend why he had made the unlikely (in my mind, at least) switch from marketing to insurance....

Skyscrapers, green roofs, and house music -- a very American metropolis. In the bottom of the ninth inning of the 2005 World Series, as the...

Last week, a lot of you read my guest post about the ROI (return on investment) of social...

I find that marketers and bloggers are usually funny people and I was thinking about all of the ways we’re just a tad different than other folks. So, without any delay, and in...

I released a free white paper today which answers the following questions: What exactly is Web 2.0? How should your writing style change? How has online interaction...

There’s been a lot of hubbub around pitching to bloggers....

I went to my first tweet-up on Thursday and had a blast. The Colonel from the Chicago Tribune hosted the event and it had a surprisingly large turn-out. I’d like to tell you about my...

Last week, I gave an example of the correct way to pitch...

As you may have noticed, I do not feature the usual plethora of Google ads and other annoying advertising minutia. OnlineMarketerBlog is a labor of love; one which I embrace wholeheartedly and...

Generation Y - roughly those aged 13-29 - are among the strongest consumers and influencers. And while social media like Facebook, delicious, and Flickr have garnered media attention,...

On his OnlineMarketerBlog, DJ Francis put-up a post titled, "ROI of Social Media for Gen Y...

Social media like Facebook, Flickr, and Delicious has been around for a couple of years now and companies are starting to dip a tentative toe into the water. While such courage...

Are you outsourcing the most valuable aspect of your business? Or worse yet, not paying attention to it at all? Technology has been replacing humans at work for many years. And...

Fast Company announced that it is the recipient of a 2008 Gerald Loeb Award for Distinguished Business and Financial Journalism. Editor-at-Large Charles Fishman’s article ...

I was recently asked by co-author Michael Waddell to review ...