An increasing number of marketing, sales, operations and advertising departments are experimenting with using various forms of social media to increase awareness and develop a bond with users. Consider the experience of Chevrolet. They conceived of the Chevy Aveo” LivinLarge Campus Challenge,”  achallenge on seven college campuses where students lived inside a Chevy Aveofor an entire week. These students were empowered with blogs, created andposted YouTube videos and mobilized friends on MySpace and Facebook. Result:217 million impressions on Chevy Aveo web site, and a powerful connection tothe brand. As these type of experiments increase in number and type, students of "Google Generation" will expect the same level of "interaction," in their corporate learning programs. In fact, Professor CliveHoltham, of Cass Business School, notes that, in California, some firms arealready finding they cannot attract or retain staff because their ITinfrastructure fails to meet the standards of how employes already conduct  their lives on the Internet. Corporate learning can not be left behind the curve-- experimentation with social media tools like blogs, wiki's and virtual communities need to be incorporated into the delivery mix of learning programs.