Social computing and the
medium of social networks are creating a revolution that is similar to the
industrial revolution of the 19th century but on a global scope. In addition,
there is a communication revolution (Gates 2006) with the development of
advanced communications tools and proxies.

Now politics, products, and services are virtually consumer/prosumer/user led
developments. Google is a major example of a user-generated brand. In the United States,
the White House and other national institutions are lobbying with influential
bloggers and using cutting edge technology and communication systems to
influence and inform the voters.

There is an opportunity for the global community of
users/consumers/prosumers/citizens, consumer brands, corporations,
non-governmental organizations and governments to play a critical role in
forging this new carbon-neutral economy, The Relationship Economy (Searls,
2007).

Our book, The Emergence of The Relationship Economy cover both the emerging and converging factors that fuel The Relationship Economy.