Sarah Carr - blogger, Internet lover, social network junkie, conversationalist, social marketer, web 2.0
As the Social Marketing Specialist at digital-telepathy,
Sarah Carr is the go-to-person for how to strategically use the
Internet to initiate and drive authentic conversation within the Web
2.0 space. Her commitment to continual and genuine conversation with
peers and power users has facilitated growth and integrity within the
social spaces that she participates.
Sarah graduated with a Business Administration in Marketing Degree
from San Diego State University and is a former American Marketing
Association (AMA) member.
When she’s not surfing the web, Sarah’s surfing the Pacific on her
6’4” board and enjoys bronzing in the sun on days she’s too intimated
by the swell. Her love of photography, bold colors (she is an Aquarius)
and music comes to life in her San Diego home.
I started my marketing experience out at OSRAM
Opto Semiconductors in the heart of Silicon Valley as a marketing
intern. There I worked directly with the marketing director, marketing
specialist, sales manager, & CEO. Extremely detailed research in
the semiconductor industry was a main part of my job as well as
innovating new ideas on how to enter emerging market places worth
pursuing. The high paced industry of semiconductors was a place where I
learned how to be flexible, innovative, and just plain smart when it
came to marketing objectives, business ideas, and sales pieces. Work I
completed was directly handed to the CEO and Board of Directors on a
monthly basis.
At MTS I worked directly with planning & engineering, design, &
marketing departments through a variety of community relations events
and press conferences. This job required me to be an outgoing,
independent individual when speaking directly with consumers. Campaigns
I implemented included a gorilla-style marketing campaign partnered
with Coca-Cola that lasted 3 weeks, set up press conferences for CEO
and Board of Directors, Padres and Coca-Cola partnered events where I
coordinated venues, guest-lists, invites, etc., & Coordinate
marketing event for the launch of the beach route with fm 94.1,
Wavehouse, & Coca-Cola.
I now work as a Social Marketing Specialist at digital-telepathy in San
Diego. Here I work within the social media space as chief communicator
and conversational architect for startups. In addition to developing
marketing strategy and using PR 2.0 as a means of communication I also
leverage my expertise in Target Audience Profiling, Messaging, Email
Management, SEO, Social Media Marketing, PPC management (Google, MSN,
Yahoo, Adbrite, Pulse360) & Blogging to create the most robust
marketing plans. Some of the campaigns I have worked on include Hard
Rock Hotel Chicago, TierraNatal, Razoo, Champion Sound, Platt College,
Finance North America, and Mozilla.
