Research-based Consumer & Marketing Insights Consultant. I help companies gain in-depth insights into consumer behavior and markets in order to drive innovation and develop successful brands, products and services.
Apasionado intérprete socio - cultural, curioso, nómada global. Mi oficio es inspirar disciplinadamente, catalizar cambios.
He realizado investigación en Costa Rica, Guatemala, República Dominicana, Chile, Estados Unidos, Argentina, Perú y Bolivia.
Co-autor del libro "Ahorro Popular", Fondesif, 2004 (Libro basado en investigación cualitativa y etnográfica en la "base de la pirámide").
Co-autor del paper "Beneficios Psicológicos en Marketing", Esomar 2005
INTERESTS:
Etnografía, Ethnography, Wikonsumer, Branding, Social Media Research, Consumer Insights, ZMET, emprendimiento, entrepreneurship, wikonsumidor, redes sociales, online social networks, viral marketing, redes semánticas, semantic networks, wikonsumption, archetype research, consumer culture, cognitive sciences, microfinance, coaching ontológico, bottom of pyramid, base de la pirámide, online research, consumer insight innovation.
