I live outside Tampa, Florida with my wife and our 3 children.  Born and raised in The Bronx until I was 26, been here in Florida since 1989 (I'm almost 45.)

I am a copywriter and a publisher.  For almost 3 years now I've been publishing a monthy offline newsletter called Seductive Selling.  It's now read in 12 countries and growing rapidly.  I have 2 books coming out soon.  One, a "real" book has been edited and I need to review it, and the other is an e-book which I should be finished with in the next two weeks.

The first book, also called "Seductive Selling," has to do with selling in print, and the second book (e-book) is called "The ABC's of Internet Marketing, How I Made $578,463.44 Online, With A Small List Of Only 5,000 Names, And In Only 12 Months: 23 Money-Making Ground Rules Anyone Can Follow" 

In addition to this, I run several different coaching and Mastermind groups, for entrepreneurs interested in using direct-response marketing to grow their businesses.  My Mastermind group meeting is down here in Tampa in a few weeks. 

We recently started a new business about two months ago, showing residential loan officers how to grow their practices using a turn-key lead-generation marketing system I created.  This business launched really well and I expect it to do very nicely after this first group gets the program out of beta testing stage.

I guess if I'm known for anything, it's my ability to create compelling copy with the right strategy behind it, that moves people on an emotional "gut" level. 

Most people mistakenly believe copy is king, but it's only part of the deal.  The best copy in the world, laid down over bad strategy, is as useless as poor copy.  Nothing beats great strategy.  And great strategy in tandem with great copy is invincible and can move mountains in business.

Hobbies: reading, music, bass fishing (we live on a lake) fitness, traveling, coffee, cigars, fountain pens, New York City (old habits die hard), single malt whiskey, drawing (though not often enough).  I have a wonderful life, although I'd like to work less.  I do have a five-year "semi-retirement" plan though, and I think I'll meet it.

What I do is unconventional.  My ads and this kind of marketing isn't going to win any awards or create recognized brands that cost millions to sustain.  But this kind of marketing works.  It's been around since the early 1900's, and in my book, it's the best bang for your buck out there.  

Direct-response is measurable and accountable.  It's ability to be tested is second to none.  That's why I like it.  Combine this with the emotional ability to push your prospect's "buy-buttons" and you're in like Flynn.

O.K., well that's enough for me.  How about you?  Why are you here and what are your biggest challenges?

Thanks for reading this message and speak to you soon.

Take care, Craig Garber