Published on Fast Company (http://www.fastcompany.com)

Home > Mattel's Easy For Me 1-2-3 Barbie

Mattel's Easy For Me 1-2-3 Barbie

Features [1]

Mattel's Easy For Me 1-2-3 Barbie

By Alissa Walker
|
December 19, 2007

Toy packaging is frustrating to open, wasteful, and bad for the environment. How Mattel's designers and engineers worked to free Barbie from her shackles.

 [8]
Copyright © 2013 Mansueto Ventures LLC. All rights reserved. Fast Company, 7 World Trade Center, New York, NY 10007-2195
Source URL: http://www.fastcompany.com/77240/mattels-easy-me-1-2-3-barbie

Links:
[1] http://www.fastcompany.com/magazine/118
[2] http://www.fastcompany.com/print/77240
[3] http://www.fastcompany.com/printmail/77240
[4] http://www.fastcompany.com/newsletters
[5] https://magazine.fastcompany.com/loc/FST/article
[6] http://www.fastcompany.com/magazine/current
[7] http://fastcompany.disqus.com/?url=http%3A%2F%2Fwww.fastcompany.com%2F77240%2Fmattels-easy-me-1-2-3-barbie
[8] javascript://