By Fast Company Staff |
"Most of my days involve four- and five-hour stretches of what I would characterize as dicking around on the Internet," says podcasting impresario and public-radio host Jesse Thorn, adding, "I do mean stretches, plural." We think he's kidding, but either way, his process works: Thorn is getting bigger-name guests for his public-radio show, The Sound of Young America, such as writer-director Judd Apatow, Carl Newman of the indie band the New Pornographers, and novelist William Gibson; he's added John Hodgman to his stable of popular comedy podcasts; and Put This On, his blog and web series devoted to dressing like a grown-up, is stylish and smart. Thorn runs his own annual pledge drive, and his Internet time is paying off. He doubled his monthly donors this year.