How many people logged into their Gmail [2] accounts this morning and believed what they saw [3]? I'll be the first to say I didn't blink an eye when the site told me I would get "Infinity +1" storage. Google has pleasantly surprised me so many times before--I can get 1GB of email storage for free? I can find out what that guy I dated in 10th grade is doing in less than a second?--that I'd probably believe it if they told me I could use Google to find a taxi in the city real-time. (Wait a minute! I can [4]!)

I tend to be a skeptic--everything's too good to be true--but Google had me until the end. If that's not a sure sign of brand loyalty (or a brand cult) I don't know what is. The best part? They took an unexpected little gag [5]--one that endeared me to the brand even further--and actually surprised me yet again. Their April Fool's joke turned out to be an introduction to a host of new features [6], which include doubling my email storage.