A New Brand You III
Parallel to people changing their names [2] from Goodyear to Dunlop and cities changing their names [3], the Detroit Free Press reports [4] that a "self=described engineering geek" has named his son Jon Blake Cusack 2.0.

Parallel to people changing their names [2] from Goodyear to Dunlop and cities changing their names [3], the Detroit Free Press reports [4] that a "self=described engineering geek" has named his son Jon Blake Cusack 2.0.
Links:
[1] http://www.fastcompany.com/user/heath-row
[2] http://blog.fastcompany.com/archives/2003/08/15/a_new_brand_you.html
[3] http://blog.fastcompany.com/archives/2003/08/15/a_new_brand_you_ii.html
[4] http://www.freep.com/news/statewire/sw92174_20040201.htm
[5] http://www.fastcompany.com/print/664137
[6] http://www.fastcompany.com/printmail/664137
[7] http://www.fastcompany.com/newsletters
[8] https://magazine.fastcompany.com/loc/FST/article
[9] http://www.fastcompany.com/magazine/current
[10] http://fastcompany.disqus.com/?url=http%3A%2F%2Fwww.fastcompany.com%2F664137%2Fnew-brand-you-iii
[11] javascript://