USA Today reports [2] that United Airlines [3] has decided to name its new low-cost airline Ted. The Pentagram Design [4] staffer who came up with the name says that Ted is more than a friendly first name, it's the last three letters of United's name.

While other first-name brands haven't flown to far -- Microsoft [5]'s Bob is a fine example -- I like the feel of Ted. What do you think? Will Ted fly?