Soft(ware) Sell
Cem Kaner has proposed a Software Customer Bill of Rights [2]. While the paper is oriented toward software as a product -- and addresses whether people should be able to sue vendors that ship defective software -- it touches on the ideas of brand promise [3] and customer service, as well.
When working with business partners, organizations have contracts to fall back on. But what contract do you offer your customers beyond a warranty, if that? If you developed a bill of rights for your customers and clients, what would it say?
