This assassin's creed: Take no prisoners. The France-based video-game developer Ubisoft followed that mantra with gusto with its proprietary graphics engine Anvil. On the strength of the Anvil-powered stealth game Assassin's Creed, Ubisoft's first-half 2008 revenue jumped more than 30%. With the same engine powering Shaun White Snowboarding (November 2008) and Prince of Persia (December 2008), Ubisoft expects 2009 sales to rise 10% to $1.6 billion.
Here's how Anvil boosts game play as well as profits, as seen in Prince of Persia.
Open World: Players determine their own adventure and create non-sequential paths through the game.
Fluidity: Lifelike simulation of cloth movement, wind, gravity, and physical friction encourages deeper immersion into the virtual worlds.
Artificial Intelligence: The character Elika (with wand) is an AI sidekick, whose algorithmic makeup allows a seemingly spontaneous emotional connection to players.
HD Horsepower: Anvil's massive graphic capacity enables the representation of environments that span a score of square miles in lush detail.