#40 Aldi Süd
Photograph courtesy of Aldi Sud
At a time when consumers are overloaded with choices, the discount supermarket chain has built a global empire by offering fewer: between 1,000 and 1,500 items at near-wholesale prices, versus a typical U.S. supermarket's 30,000 items. To keep costs down, its products are mostly private-label, and only cash and debit cards are accepted. Aldi Süd now operates nearly 4,000 warehouse-style spaces in 10 countries. It's set to open 80 new U.S. stores this year, for a total of more than 1,200.
Mülheim an der Ruhr, Germany
Presidents Jason Hart and Chuck Youngstrom
| NUMBER OF
total revenues for most recent fiscal year
what the company is most famous for
Invented the "hard discount" category where a limited number of mostly private-label products are sold in warehouse-style spaces.
why it's innovative
By offering fewer, rather than more products, accepting only cash or debit cards, and offering near wholesale prices, Aldi has become a global force in the supermarket sector.