"The web had become this horrible mess of chrome and noise," says Marcos Weskamp, the chief designer of Flipboard. Argentinian by birth and trained in Japan, the news junkie has turned iPad owners' tangle of RSS feeds, Twitter streams, Flickr pics, and news sites into a one-stop shop with a clean, intuitive UI. "It's going to be tough" to tackle the data-deluge problem, he says, "but surely it will be a lot of fun."