Dan Wieden, cofounder of Wieden+Kennedy, is sure that John Jay, his agency's global executive creative director, does work related to advertising. He just can't quite describe it. Jay commutes -- between the shop's offices in Tokyo, Shanghai, London, and Amsterdam, where he identifies the most creative local people in art, music, and technology. Jay unearths -- what's new, exciting, and bubbling up on the edges of places as unlikely as Delhi and Detroit, so he can feed that culture into the hive mind of the Portland, Oregon -- based powerhouse. (No wonder Advertising Age noted W+K's "sense of current culture" when it named the shop Creative Agency of the Year.) And in his free time, Jay runs his own company, Studio J. Its latest project: "The Grove," a proposed blockwide "art hostel" for young global creatives -- musicians, filmmakers, artists, designers, hackers -- that he's developing near the front gates of Portland's old Chinatown with Ace Hotel cofounder Alex Calderwood and Goldsmith Blocks LLC. But the veteran ad man, who's worked on campaigns for Nike, Uniqlo, and Target, is just getting started. "I consistently try to connect to the greater cultural world," he says, "in order to help make W+K a catalyst for innovation on a global scale in areas outside of what used to be called advertising."