By Fast Company Staff |
"I am an author, a blogger, and a racingcar driver," says Han Han, "but I am not a businessman." Ironically, this is the exact kind of antiestablishment attitude that's turned the provocateur into one of China's most powerful personal brands. For more than six years, Han has challenged authority -- railing against communism, for instance -- in his censor-happy home country, luring more than 460 million visitors to his blog. Today, he's at the center of a massively influential media empire spanning books (which have sold at least 4 million copies), clothing endorsements, and a magazine (fans quickly snapped up the first issue of Party before the government shut it down). Ever the rebel, Han unwinds on the racetrack.