The road hasn't been completely smooth for the Facebook -owned product (see: its 24 hours terms of service whoopsie) , but the allure of tinged photographs that are easily sharable has proved to be an undeniably winning product.
The announcement came only a month after Instagram said it reached the 90 million monthly user mark, meaning that the user rate is growing at an incredibly fast-paced tick.
"It’s easy to see this as an accomplishment for a company, but I think the truth is that it’s an accomplishment for our community," cofounder Kevin Systrom  wrote in a blog post. "Now, more than ever, people are capturing the world in real-time using Instagram--sharing images from the farthest corners of the globe. What we see as a result is a world more connected and understood through photographs.
[Picture courtesy of Instagram]