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MTV Twitter Account Gets Hacked ... Or Was It All A Prank?
As MTV put it on Tuesday afternoon: "We Catfish-ed you guys."
Count MTV as another major brand whose Twitter account was apparently hacked* this week (in case you missed it, see Burger King here [3] and Jeep here [4]).
Being hacked, while slightly embarrassing, doesn't actually seem to be all bad news for companies. Burger King's Twitter feed, for example, gained followers during the attack and it is a lot of free publicity.
A sample tweet from the apparently hacked account:
MMM. THIS BURGER TASTES GOOD!!!!!!!!!! #MTVHack [5]
— HACKED MTV! (@MTV) February 19, 2013 [6]
*But were they really hacked at all? This from Reuters' deputy social media editor Matthew Keys:
Screen grab: BET's social media manager minutes before purported MTV/BET "hack" - twitter.com/iankar1/status… [7] via @iankar1 [8]
— Matthew Keys (@TheMatthewKeys) February 19, 2013 [9]
UPDATE: Apparently it was all a joke.
We totally Catfish-ed you guys. Thanks for playing! <3 you, @bet [10]. ;)
— MTV (@MTV) February 19, 2013 [11]