As suspected  Apple  has just lost  its trademark battle in Brazil for the use of the word "iPhone." Local firm Gradiente had applied for the mark back in 2000, long before the iPhone went on sale, but only released its own Android-powered  phone bearing the very same name in late 2012.
Apple has been fighting for the trademark for several years, and is reportedly planning an appeal. At launch there was a controversy over the name which Cisco was using  for a device of a different kind: A cordless phone.
[Image: Flickr user dan taylor ]