Last night, during the Republican Response to President Obama's address, GOP  hopeful Marco Rubio  took a slightly awkward sip of water (see video below). Nothing odd about that, although there was something a bit klutzy, a bit awkward, about the way he did it. Twitter filled up with comments--as it does, for that is its way.
And then the senator posted a photo of the bottle on his Twitter feed. (Note to Sen. Rubio, perhaps one of these  would have been a better message vis-a-vis climate change.) Well, this was the Twitter equivalent of catnip. But the Poland Spring Twitter page? Nothing. Not a drop of anything--actually, there hasn't been a drop of anything since July 26, 2010, as CNET helpfully pointed out . The same went for its Facebook page , with people helpfully pointing out that here was the best--no, the best--advertising opportunity for Poland Spring, and why weren't they capitalizing on it? And then, my friends, came the good-humored backlash
This Poland Spring ad is terrible.— Brian McFadden (@BigFatWhale) February 13, 2013 
Don't mention Oreos. No, don't. Please.
Poland Spring Water hasn't Tweeted since July, 2010. Right now, their rep is frantically trying to remember the password. #PolandSprings — Jory John (@joryjohn) February 13, 2013 
February 13, 2013 To the sound of tumbleweeds blowing across the lonely Poland Spring social media landscape, tweeps tweeted.
And Viners vined . The whole thing trended on Twitter. Poland Spring trended, but it was all for nothing, because this morning? It's all about #rubio , #rubiowater  and the #SOTU .
And now the CEO of Poland Spring will deliver his response to that shameful water break.— Eric Ledgin (@iamledgin) February 13, 2013 
[Image via Marco Rubio's Twitter feed --not Poland Spring's :-(]