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How Bell Aliant Won Social Media For A Good Cause
The Canadian company's mental health initiative went viral on Tuesday.
Bell Aliant, a phone and internet company in Canada, had a hit viral campaign and spread a movement on Tuesday for the company's third annual "Let's Talk Day" [3]. The company encouraged people to join the conversation and end the stigma surrounding mental illness [4] by sending text messages, tweets [5], and watching a special on TSN [6]. The company also succeeded in making the hashtag #BellLetsTalk one of the top trending topics [7] in Canada.
For tips on how to run your own successful viral campaign, whether for a good cause or just to get customers hyped about a new product, click here [8] and here. [9]
Stand up and be the voice of those who cannot be heard #BellLetsTalk [10]
— Nick Libertucci (@nicklibertucci) February 12, 2013 [11]
I have retweeted the #BellLetsTalk [10] !Awesome cause! Thank you Bell!
— jann arden (@jannarden) February 12, 2013 [12]
So much love coming out of #BellLetsTalk [10] today. I hope we can carry this momentum into a place where we can always talk about this.
— Canadian Dad (@CanadianDadBlog) February 12, 2013 [13]