Bell Aliant, a phone and internet company in Canada, had a hit viral campaign and spread a movement on Tuesday for the company's third annual "Let's Talk Day" . The company encouraged people to join the conversation and end the stigma surrounding mental illness  by sending text messages, tweets , and watching a special on TSN . The company also succeeded in making the hashtag #BellLetsTalk one of the top trending topics  in Canada.
Stand up and be the voice of those who cannot be heard #BellLetsTalk — Nick Libertucci (@nicklibertucci) February 12, 2013 
I have retweeted the #BellLetsTalk  !Awesome cause! Thank you Bell!— jann arden (@jannarden) February 12, 2013 
So much love coming out of #BellLetsTalk  today. I hope we can carry this momentum into a place where we can always talk about this.— Canadian Dad (@CanadianDadBlog) February 12, 2013