February 4, 2013 Twitter later revealed just how fast and furious some marketers were with their social ad buys:
Meanwhile, my colleague Jason Feifer used the outage as an opportunity to exercise his signature wit on Vine:
It took just four mins after the lights went out for the first Twitter advertiser to bid on [power outage] as a search term. #SuperBowl47 — Twitter Advertising (@TwitterAds) February 4, 2013 
February 4, 2013 While we wait for power to come back on, now is as good a time as any to review the best and worst ads of tonight's show .